The Surprise Success of A Quiet Place


A report on John Krasinski’s shockingly successful thriller, and what said success means. Originally published 20 April.

John Krasinski’s low key thriller A Quiet Place remains third at the UK Box Office this week, beating out Steven Spielberg’s Ready Player One and Wes Anderson’s Isle of Dogs. While the film still trails behind Peter Rabbit and the Dwayne Johnson’s blockbuster extravaganza Rampage, its success is significant – particularly for a film of its type and budget.

Horror films are rarely box office gold, particularly when they’re neither based on a pre-existing property or starring Hollywood A-Listers. A Quiet Place, which meets neither qualification, seems to owe its success largely to good reviews.

The film received five stars in The Times and The Guardian, and has a 92% positive rating on aggregation service Rotten Tomatoes. Its current UK posters boast 11 positive notices.

This comes at a time of great debate about the role and value of film critics, with recent blockbusters Justice League and The Last Jedi having greatly divided critics and audiences. The backlash against critics has resulted in online petitions and conspiracies about bribery, so the notion that their good word can still draw audiences to smaller films is significant.

When asked about A Quiet Place’s success, director and star John Krasinski responded with disbelief.  “I’m still processing:, he confessed. “It’s like that high school feeling that you get when you think something’s cool, but you hope other people also think it’s cool, and the fact that other people think it’s cool, it’s now cool… Both myself and Emily are completely blown away by the reaction, and we honestly couldn’t be happier.”

A Quiet Place is now playing at cinemas across the country.

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